Gucci’s Blooming Art

A brand, that is known for it’s bold experiments both in designs and promotion styles, took over the walls of New York and Milan for a new fragrance launch.

The first fragrance of the fashion behemoth under the guidance of creative director Alessandro Michele is a big deal, celebrated in a Gucci way. As a result of a unique collaboration with Spanish artist Ignasi Monreal, two murals will decorate the streets of New York and Milan until November 2017.

The artist illustrated his vision of the urban garden concept inspired by Gucci Bloom, painting on a 760-square-foot wall at Lafayette Street in Soho, New York City, and a 176-square-meter wall in the area of Corso Garibaldi in Milan. Gucci went beyond the art installation format, adding a digital dimension to the fragrance launch. The Gucci app includes a photo filter and a software, allowing the audience to access additional stories after taking a picture of the wall.

一个品牌，以其设计和推广风格大胆尝试而闻名，推出新的香水系类，占领了纽约和米兰的墙壁。

在创意总监亚历山德罗·米歇尔(Alessandro Michele)的指导下，这个时尚巨头的第一款香水大获成功，并且以古驰（Gucci）的方式来庆祝。由于与西班牙艺术家Ignasi Monreal的独特合作，两幅壁画将装饰纽约和米兰的街道，直至2017年11月。

受到来自Gucci Bloom的灵感，这位艺术家展示了他对城市花园概念的设想，他在纽约Soho区拉斐特街(Lafayette Street）的一堵760平方英尺的墙壁上以及米兰科瑞加里波第（Corso Garibaldi）地区176平方英尺的墙上作画。古驰超越了艺术的展出形式，为香水的推出增添了一个数字维度。古驰的应用程序包括一个照片过滤器和一个软件，能够让观众在拍完墙上的照片后获得更多的故事。