Berlin International Film Festival Celebrates Strong Support from Key Partners

© Berlinale

The 74th Berlin International Film Festival expresses gratitude for the crucial support of its Principal Partners: Armani beauty, Uber, and ZDF, along with Co-Partners Campari, Mastercard, Potsdamer Platz, and rbb media. Approximately 30 other national and international businesses also contribute to the success of the festival.

As the Principal Partner and official beauty expert, Armani beauty will provide makeup services for festival guests, including celebrities gracing the Red Carpet. Festival attendees can experience Armani beauty's makeup expertise at the pop-up location at Potsdamer Platz. The collaboration signifies Armani beauty's longstanding connection with the world of filmmaking and celebrates Giorgio Armani's enduring love for cinema.

Notable faces associated with Armani beauty, including Cate Blanchett, Sydney Sweeney, Regé-Jean Page, Sadie Sink, Nicholas Hoult, Adria Arjona, Greta Ferro, and Alice Pagani, embody the close link between cinema and beauty.

Serving as the mobility platform Principal Partner, Uber supports the Berlinale by facilitating the VIP shuttle to transport film teams and guests to the Red Carpet. For the 74th edition, Uber ensures that all vehicles for the Berlinale VIP shuttle are eco-friendly, running on modern electric or sustainable hydrogen technology. Uber plans various activities to enhance the festival experience for audiences, including providing convenient transportation to and from venues.

As an official co-host, Uber sponsors "The Berlinale Party powered by Uber," scheduled for February 19 at Cafe International (Cafe Moskau). This event will bring together film teams from various Berlinale sections, along with guests from the media, business, and the film industry.

The Berlinale Press Office will release a list of international and national guests attending "The Berlinale Party powered by Uber" for editorial purposes, highlighting the event's significance in fostering connections within the film community.