Pumps for Time’s Up Era

Inside Sergio Rossi's Westfield Century City pop-up. (Jake West Photo)

Milanese footwear brand Sergio Rossi opened a new pop-up store in Los Angeles, exclusively showcasing a collection done in collaboration with Elizabeth Stewart.

Sergio Rossi brand is testing the waters of West Coast and broader U.S. market with a pop-up stores operating in LA until March 6th, and New York temporary store next in line. The LA store opened in the Westfield Century City, exclusively carries a capsule collection, described as “produced with the Time’s Up movement in mind”. Don’t be surprised to find a personalized touch on each item from the collection, with powerful statements added to daring designs.

This is another strategic move in the company’s ambitious expansion, opening stores and renovating or relocating others in more recent times with Sergio Rossi currently counting 47 company-owned, permanent stores worldwide with two in the U.S.

Shoes from Sergio Rossi’s capsule collaboration with Elizabeth Stewart. (WWD)

米兰鞋类品牌Sergio Rossi在洛杉矶新开了一家快闪店，专门展示与Elizabeth Stewart合作完成的系列。

通过在洛杉矶开设的、营业时间至3月6日的快闪店，Sergio Rossi品牌正在美国西海岸和更广阔的美国市场试水，纽约临时店紧随其后。洛杉矶的这家店开在韦斯特菲尔德世纪城（Westfield Century City），特有销售一种胶囊系列产品，被描述为“在制作时考虑到时代的发展”。不要惊讶于在每一件物品上都能找到个性化的设计，且在大胆的设计中加入了强有力的陈述。 

增设新店这是该公司雄心勃勃的扩张计划中的另一项战略举措，Sergio Rossi目前在全球拥有47家店面，其中两家设在美国。