Embrace A Conscious Lifestyle

We tend to associate any idea related to the environment with engaging speeches by serious environmentalists or Hollywood celebrities calling for an benefits of eco-conscious lifestyle.

eco&more, the provider of toxin-free living in China, joins forces with YiZhouStudio for a new video and photo campaign that shows the fashionable side of the environmentally-conscious lifestyle.Shot in Los Angeles in April 2016, the campaign features joyful visuals of modern people enjoying life while embracing sustainability and green living.

Conceptualised and produced by multimedia artist YiZhou, the locations and materials for the shoot were chosen with a precise focus on eco-friendly, sustainable options.

In the videos, Yi Zhou takes fashion and art to the next level, displaying how her work is injected with an eco attitude: she gives the recycled materials a second life creating a sculpture in idyllic garden surroundings.

Every setting in the video is full of positive vibes that portray the happiness of simple moments and celebrate green attitudes.

The goal of the campaign is to promote a simple thought: even small daily life habits can make a good change, and any steps you take to help the environment should be done with a smile and joyful lightness.

Watch for the taglines that will light up your social media feeds soon: #dance when you use me. #LOL #whenyouuseme, #SING #whenyouuseme. A journey to a better life together starts with small green steps.