Max Unveils Murals And AR Activation To Promote Season Three Of WARRIOR In New York, Los Angeles, And San Francisco

CREDIT: Twitter account @koji_archives

Max, the popular streaming service, has teamed up with multicultural artists to bring a unique and immersive experience to fans in New York, Los Angeles, and San Francisco. The collaboration aims to celebrate the highly anticipated third season of the Max Original drama series, WARRIOR, while bridging the gap between Chinese and American history.

To commemorate the new season of WARRIOR, Max has commissioned larger-than-life, interactive murals featuring iconic images of the legendary Bruce Lee. These murals, strategically placed in each of the three cities, showcase elements that symbolize the connection between Chinese and American culture. The goal is to engage fans and create a visual representation of the rich historical backdrop against which the show unfolds.

The grand unveiling of these curated murals will take place simultaneously in each city, with notable talent from WARRIOR in attendance. Shannon Lee, Executive Producer on Max's Warrior and president of the Bruce Lee Foundation, expressed her excitement about the show's return during the 50th anniversary year of her father's legacy. She emphasized the impact of the series and its ability to entertain and inspire audiences. The three-city mural experience aims to extend this celebration and provide an amazing opportunity for fans to engage with the show through art and interactivity.

What makes these murals truly exceptional is the incorporation of cutting-edge technology. Max has leveraged web-based augmented reality (AR) to bring the artwork to life. By scanning the QR code embedded within the murals using their smartphones, fans will be transported into the immersive AR Experience. This captivating journey will enable users to explore the world of WARRIOR in a whole new way, showcasing 3-D renditions of historical weapons from the show and providing a sneak peek of what to expect in Season 3.

CREDIT: @YongChavezLA

Credit: @MAActionCinema

But the excitement doesn't stop there. Max has partnered with the Chinese Historical Society of America to offer an exclusive AR walking tour. This tour, centered around key locations, will provide a unique opportunity for fans to immerse themselves in San Francisco's vibrant Chinatown. Titled "Through the Lens of the Blade," the tour combines content from the WARRIOR podcast with experiential audio elements, creating an engaging audio-scape that users can listen to while exploring WARRIOR-themed AR sites. With additional historical objects and real weapons, the tour captures the essence of the era in which the show is set, enhancing the overall experience. Fans can participate in the walking tour either in person or virtually, ensuring that WARRIOR enthusiasts from all across the United States can partake in the excitement.

Whether you're in New York, Los Angeles, or San Francisco, make sure to visit these extraordinary murals and immerse yourself in the world of WARRIOR. Scan the QR codes, unlock the power of augmented reality, and join the celebration of the show's legacy and cultural significance. Max has truly revolutionized the way fans can engage with their favorite series, bringing art, history, and entertainment together in an unprecedented way.