#RevolveSocialClub
Enter the space, filled with soft light, artsy photos on the walls, greens everywhere and racks of trendy clothes, all marked 'must have' for this summer dress-up occasions.
Just don't get too comfortable in this place, perfectly made to be Instagrammed—Revolve, the online retailer wizards from LA stepped into the offline space only for a few days.
The online company present on tough-to-crack China market for quite some time now has come to Shanghai with Revolve Social Club. Not a store, or even a showroom it's an experience-oriented space, where it happens so you can also buy clothes.
And it's really hard to get out empty-handed: Revolve, founded by Michael Mente and Mike Karanikolas over a decade ago is the expert in predicting trends and riding them only to the point when it looses uniqueness to mass-market. As a result, the clothing in brand's prime selection of designers makes the wish-list for a savvy fashionista.
Michael Mente is in town for the opening, going around in his signature hat with a camera, snapping shots for Revolve looks that fit perfectly against the background of our vibrant city.
Only left to hope that the team with Raissa Gerona, the core person behind company's brand marketing and strategic partnerships, could extend their stay, but Revolve seems like a whirlwind, off to change the fashion scene in other city soon.
进入空间,柔和的光芒弥漫四处,墙壁上挂着艺术照片,到处都是绿色植物,到处挂着时髦的衣服,全都标着今年夏天装扮必备。
这个地方太舒服了,完全可以用来晒在Instagram上 。Revolve,从洛杉矶的网上零售商向导走进线下空间只要几天。
这个线上公司艰难地打进中国市场已经相当一段时间了,现在带着Revolve社交俱乐部来到上海。不是一个商店,也不是陈列室,它是一个经验导向的空间,在这里你可以买衣服。真
的很难离开空手而归:Revolve,由米迦勒创办的公司和迈克卡拉尼古拉斯在十多年前在预测趋势时,它失去了唯一的大众市场专家。因此,品牌设计师的服装首选是一个精明的时尚达人的愿望清单。
米迦勒公司在城镇,带着他的签名帽子和相机,为Revolve捕捉镜头,看起来适合我们的充满活力的城市背景。
蕾依莎赫罗纳团队是公司的希望,是公司的品牌营销和战略伙伴关系的核心人物,应该把他们留在公司,但Revolve好像旋风,很快改变其他城市的时尚舞台。