Step into the Upside Down: Jazwares and Netflix Unveil Epic New 'Stranger Things' Toy Line

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Get ready to travel back to Hawkins! Jazwares, a global leader in the toy industry, has teamed up with Netflix to launch an all-new Stranger Things product collection that will thrill fans of all ages. Announced on January 29, 2025, this collaboration marks the first global master licensing agreement for Netflix’s iconic Stranger Things franchise, promising an immersive lineup of toys and collectibles inspired by the show’s beloved characters, themes, and the highly anticipated fifth season.

From action figures and playsets to costumes, toy vehicles, and even pet accessories, Jazwares is bringing the Upside Down to life like never before. Fans can expect bold, detailed action figures, epic playsets, and show-inspired vehicles, including BMX bikes and radio-controlled options. Plus, the collection features plush toys, premium costumes, and even pet gear, ensuring that every member of the family—furry friends included—can join the adventure.

Judd Karofsky, Executive Vice President at Jazwares, shared, “We’re ready to bring fans a full line of products that will allow them to engage with the franchise like never before.” Josh Simon, Vice President of Consumer Products at Netflix, added, “This collaboration is a natural next step in giving fans new ways to immerse themselves in the Stranger Things universe.”

With Stranger Things continuing to shape global pop culture, this new toy line is the perfect way to celebrate the show’s legacy while gearing up for its final season and upcoming animated series. Whether you’re battling Demogorgons or styling your pet in Hawkins-inspired gear, the Upside Down has never been this much fun!

Stay tuned for more details—and get ready to bring the magic of Stranger Things into your home!