Battle On the Catwalk

Who walks everyone's runways, rule all the campaigns and appear on countless covers? The generational clash, perhaps, is not felt so strongly anywhere else, as in the modeling industry. It serves fashion's chase for youth, being practically reborn with every new season and the most heated battle of recent years took over runways, where the new generation has to defend their supermodel status. We witness young girls turning their social media popularity into an enormously successful modeling career and some wonder do they really deserve the status of a 'supermodel', without jumping though all the hoops on the way to ascend?

Well, like it or not, the phenomenon is there:everyone wants the new 'it' girls on their show. The new legion of social media supermodels barely have time to combine the shows, photo shoots, and swaying in between fashion capitals. Take Bella Hadid: despite entering the industry only two years ago, she's become a much coveted top model, walking the biggest designers this season from Versace to DKNY, as well as Marc Jacobs show.

Gigi needs no introduction, as her face is probably one of the most recognizable in fashion world and beyond: not only she rules various campaigns and appears on the runways of every fashion capital, she's stepped further. This season, Gigi has got the collaboration collection with Tommy Hilfiger and the model don't seem to slow down a bit. Sure thing, when in our hyper fast reality, there's no time to rest on laurels: there's a whole bunch of other hot models stepping right behind. Hailey Baldwin makes the leap from rich kid of Hollywood, who occasionally models, to a real deal: this New York fashion week she was in demand, walking the runways for Prabal Gurung, Jeremy Scott, Tory Burch, Tommy Hilfiger and counting. Same goes for Victoria's Secret Angel Taylor Hill, who also had a breakout time, appearing at ten high-profile runway shows in New York. Add here Stella Maxwell, who practically became the face of Milan Fashion Week, and you'll get some fracture of understanding, why despite taking a shortcut, the hard work remains for the new generation of supermodels and they don't need to justify their status to anyone.

是谁走过每一场秀，包揽所有活动，出现在数不尽的杂志封面上？没有比在模特界代际冲突更强烈的地方了。时尚追逐青春，几乎每季都有新生力量，近年来秀场竞争激烈，新一代争取捍卫自己的超模地位。年轻女孩在社交媒体上打造非常成功的模特生涯，有些人怀疑他们不用克服成功之路上的阻碍，是否真的与“超级名模”的地位相称？

好吧，不管你喜欢与否，这种现象是存在的：大家都希望自己秀场有新生力量。社交媒体超模的新军团几乎没有时间同时走秀，拍照，穿行于时尚之都。Bella Hadid：尽管两年前才进入这个行业，她已经成为梦寐以求的顶级模特，走最大牌设计师的秀，从范思哲到DKNY，还有Marc Jacobs。

Gigi则无需介绍，她的脸可能是时尚界最知名的：她不仅给各种活动定规则、出现在每一个时尚秀场，这次她更进一步。本季度，Gigi已经与Tommy Hilfiger合作，丝毫不怠慢。当然，在超快速的现实世界里，没有时间吃老本：有一大堆新晋模特跃跃欲试。Hailey Baldwin偶尔走秀，从好莱坞富孩子到真正的交易，纽约时装周她炙手可热，为Prabal Gurung，Jeremy Scott，Tory Burch，Tommy Hilfiger等数不清的品牌走秀。还有维多利亚的秘密Angel Taylor Hill，有突破时间，出现在纽约十个高知名度的秀场。在这里加入Stella Maxwell，几乎成为米兰时装周的门面，你可能就会理解，为什么尽管采取捷径，新一代超模依然很勤奋，他们不需要向任何人证明自己的身份。