Modern Icon of Style, Renewed

Furla has created a new monogram, inspired by the brand’s Italian roots.

You might be one of the thousands of fashionistas who share their love and appreciation to a deeply Italian brand and a lifestyle under #thefurlasociety, or haven’t gotten a coveted Furla creation in your possession just yet. The global audience recognizes the timeless elegance Furla conveys in its bold shapes, original colors, high-quality natural materials, and the latest technologies.

The new monogram, a stylized double F that refers to a heraldic coat of arms, represents the brand’s heritage as well as a lifestyle, that global audience has come to identify Furla with: positive and fun, essential and eclectic, intense and passionate. Follow #thefurlasociety for all things Furla, and not to miss the appearance of the new monogram in the brand’s upcoming collections.

Furla设计了全新品牌标识，灵感来自该品牌的意大利创始人。

你可能是成千上万的时尚达人中的一员，他们分享着对意大利品牌#thefurlasociety和其生活方式的热爱和欣赏，或者你还没有得到一件梦寐以求的Furla产品。全球观众认可Furla以其大胆的造型、原始色彩、高品质的天然材料和最新技术所传达的永恒优雅。

新的标识是双拼F，意为纹章盾牌，代表了品牌的传统和全球观众已经认同的Furla的一种生活方式：积极而有趣、必不可少、折衷主义、强烈而热情。关注#thefurlasociety关于Furla的内容吧，不要错过该品牌即将推出的系列中新款标识。