The Power of Storytelling

Stills from the Video by BRAVÒ for Adidas

New Adidas video by BRAVÒ, unraveling the story of the top female soccer freestyler.

Caitlyn Schrepfer struggled with failure in an unusual way—she picked up a soccer ball. The learning curve was steep, but it led to her being ranked among the top 3 female soccer freestylers. Her story, a story of complex, curious individual, leaves us with a message, that so much in life is about trying, and failure can teach us a lot of things.

This inspirational narrative for Adidas was captured by Iqbal Ahmed from BRAVÒ, a digital content and storytelling-driven video production company. It is a multidisciplinary team of creatives that developed films for Michelin, Campari, Farfetch, Hugo Boss among other brands.

由 BRAVÒ 拍摄的新阿迪达斯视频，讲述了顶级女子足球运动员的故事。

Caitlyn Schrepfer 以不寻常的方式与失败斗争着 - 她邂逅了足球。她的学习之路曲折，但却让她跻身前三名女性足球选手之列。她的这个复杂且奇异的个人故事留给我们一个启示，生活中很多事情都是关于尝试，而失败可以教给我们很多东西。

阿迪达斯的这个鼓舞人心的视频是由主打数字内容和故事驱动的视频制作公司-BRAVÒ的 Iqbal Ahmed 拍摄的。这是一个多学科的创意团队，为米其林、坎帕里、大葱鸭以及雨果•波士等品牌拍摄过电影。