H&M Goes in Big on Tmall

The brand will have its first ‘Tmall brand day’ on September 12th, bringing various styles of the new fall collection

Themed “Dare to be in trend”, the campaign brings online the collection with actress and model Gao Yuan Yuan as a brand ambassador. This fall, H&M turns to trendy designs, combining exquisite tailoring with extremely feminine features, realized in an array of eye-catching items, that can be mixed and matched for either entire autumn wardrobe update, or as distinctive additions.

In addition, H&M Studio 2018 fall collection will make its firm appearance in China and the brand will start offline sales of designs, that took part in MOSCHINO [tv] H&M collection.

该品牌将于9月12日迎来首个“天猫品牌日”，届时将带来各种款式的秋季新品

该活动以“就敢时髦”为主题，带来演员兼模特的品牌形象大使高圆圆的在线演绎系列。今年秋季，H&M转向时尚设计，将精致的剪裁和极具女性特色的元素结合在一起，在一系列引人注目的物品中得以实现，其既可以混搭，也可以用于整个秋季衣橱搭配的更新，或可以作为独特的补充。

此外，H&M Studio 2018秋季系列将在中国正式亮相，该品牌将开始开展参与MOSCHINO [tv] H&M系列设计的线下销售。