Italian Luxury at H&M Stores This November

Jeremy Scott and Gigi Hadid in the first looks from the HMoschino collection

H&M announced its upcoming collaboration with Italian label Moschino

Whether you like Swedish fast-fashion giant or not, you have to hand it to them—the brand knows how to adapt and innovate. Continuing its series of designer collaborations, H&M’s next step is bringing Italian label Moschino, helmed by Jeremy Scott. Of course, the news was announced in the best traditions of the digital era: during major music festival Coachella, via Instagram live call featuring celebrity model Gigi Hadid. 

The #HMOSCHINO collaboration was revealed at Jeremy Scott's and Moschino's annual desert party in Palm Springs. To announce the upcoming collection, Gigi Hadid broadcasted live on Instagram. Here she is minutes before taking the stage with Jeremy Scott.

Titled Moschino [TV], the collection will focus on affordability, including 45 womenswear pieces and 20 menswear pieces and an array of quirky accessories done in Scott’s signature pop art style. 

Mark the date—the collection is set to release online and at select H&M stores worldwide on November 8th.

After the reveal, Gigi Hadid and Jeremy Scott hung out on stage, dancing in front of Moschino's invited guests.

H&M公司宣布将与意大利品牌Moschino合作。

无论你是否喜欢瑞典的快时尚巨头，你都必须交给他们——他们知道如何去适应和创新。持续推出一系列设计师合作项目，H&M并将推出意大利品牌由Jeremy Scott掌舵的Moschino。当然，这个消息是在数字时代的最佳传统中宣布的:在主要的音乐节日Coachella期间，通过Instagram名人模特Gigi Hadid现场直播。

Cailli and Sam Beckerman found Jeremy Scott in the crowd.

名为Moschino的系列产品将着重于可购性，其中包括45件女装件和20件男装件，以及一系列以斯科特标志性波普艺术风格中做的古怪配饰。

该系列将于11月8日在全球精选H＆M商店在线发布。