Now We've Seen it All : Chanel New Makeup Line

This autumn, Chanel is launching a makeup line for men in South Korea.

In a fashion world, the idea that style  alone defines the person we wish to be stands strong. While men shooting makeup tutorials, and appearing in the ads for decorative cosmetics is not considered a novelty, but makeup designed with men in mind is still a new concept in beauty. With a new line Boy de Chanel, the brand is a pioneer in the area, aiming to 'write the vocabulary of a new personal aesthetic for men', as per company's statement to WWD. 

The new line, set for launch in South Korea on September 1st, will include a sheer, tainted foundation, brow pencils, and matte lip balm.