Who Needs Horses? — The Maker

A win-win moment: Christian Louboutin supports the urban and stylish Bike Polo, presenting his new collection at Pitti Uomo.

During the 92th edition of Pitti Immagine Uomo fair, a pivotal moment in the men fashion calendar, the shoe guru took another approach to introducing his men’s collection. Louboutin staged a day-long Bike Polo tournament, known as Hardcourt Bike Polo, with the 8 participating teams debuted a key Autumn/Winter 2017 line of the ‘Aurelien’ sneaker. It puts a modern twist to the classic 90’s basketball footwear, boasting hand-cut leather pieces, in a perfect mix of Italian craftsmanship and innovative manufacturing technology.

Traditional Polo brought the whole chunk of the fashion industry with it: from the players’ attire stylish outside the competition to the high-end dress code of the audience. Louboutin seems to be catching the next trend, as Hardcourt Bike Polo played by thousands of enthusiasts worldwide. They may have traded a horse for a bike, but they spread the interest to the new urban team sport with passion. And Louboutin? With the modern designs meant for comfort that doesn’t compromise style, for the brand it’s a win-win in any case.

这是一个双赢的时刻：Christian Louboutin 赞助城市和时尚的自行车马球，并在 Pitti Uomo 展示他的新系列。

在第92届 Pitti Immagine Uomo 展览会期间，男士时尚日历中的关键时刻，鞋类大师采取了另一种方式来介绍他的男士系列。 Louboutin 举行了为期一天的自行车马球比赛，被称为 Hardcourt 自行车马球，8位参赛队伍首次亮相了 “Aurelien” 运动鞋的“秋冬”系列。它将经典的90年代的篮球鞋，以手工切割的皮革件，以意大利工艺和创新的制造技术的完美结合为现代的技术。

传统马球带来了的大部分时尚：从竞争对手时尚的服装到观众的高端着装要求。Louboutin 似乎是追赶的下一个趋势, 正如 Hardcourt Bike Polo 将自行车马球在世界各地数以千计的爱好者中传播。他们可能用马换了一辆自行车, 但他们热情地将兴趣传播到新的城市团队运动中。或者 Louboutin？随着现代设计意味着舒适，不损害风格，对于品牌，在任何情况下都是双赢的。