#ICouldHaveBeen Against Violence

Kering Foundation has launched a digital campaign to fight physical abuse for the sixth year in a row. In China, famous singer Huang Zitao, and one of the most popular and influential fashion bloggers—Gogoboi joined the campaign. 

1 in 3 girls and women worldwide experience violence. In an effort to raise awareness about this issue, Alessandro Michele, Christopher Kane, Stella McCartney, Joseph Altuzarra and Salma Hayek joined Kering’s digital campaign. For its annual White Ribbon initiative to end gender-based violence, the Kering foundation rolled out a digital campaign, which engaged thousands of followers to post the messages of sympathy and solidarity on social media. 

The Foundation also developed a 10-days campaign for China, which will end on November 30th. With a #如果我是她# hashtag, the campaign appeals to Gen Z audience, bringing attention to violence against women.

Kering基金会已经连续第六年发起一场数字运动来打击身体虐待。在中国，著名歌手黄子涛和作为最受欢迎和最有影响力之一的时尚博主Gogoboi也加入了这场运动。

全世界有三分之一的女童和妇女遭受暴力。为了提高对这个问题的认识，Alessandro Michele、Christopher Kane、Stella McCartney、Joseph Altuzarra和Salma Hayek等人都加入了Kering的数字运动。为了结束基于性别的暴力White Ribbon计划，Kering基金会推出了一个数字运动，数千名追随者在社交媒体上张贴同情团结的信息。

Kering基金会还为中国开展了为期10天的活动，于11月30日结束。标签＃如果我是她＃，这个运动吸引了Gen Z观众，引起了对女性暴力的重视。