Innisfree : Green is the New Skincare

Embarking on a journey of conscious living means reconsidering every aspect of daily routine and it might not seem like a piece of cake at the very beginning. But some brands do a very good job on sweetening that cake, indeed. Considering that skin is our biggest organ, the first line of defense, what kind of products we use suddenly becomes more than just about beauty.
 
Innisfree is a brand, well established not only in the market of natural skincare cosmetics: it successfully conquered the vast ‘land of mainstream’ too. But aside green promises of responsible production in the heart of pure Jeju Island, Innisfree goes green beyond the corporate color. Aside from the ‘must-have’ nature-oriented programs like ‘Clean Jeju’ and planting trees in Mongolia, the brand actively engages its customers.

Only three years after the launch in Korea, the company started an ongoing bottles recycling campaign, which collected close to 40 million bottles from 2003 till 2015. The most impressive result, perhaps, is not measured in numbers, but in the habit cultivation shift that inspires people to use healthy products and use them smartly, instead of throwing away reusable materials.

Another conscious customer-oriented program is ‘Use a hankie, save the Earth’ campaign that throws in a playful element to eco-routine. With series of multi-purpose hankies designed each year, Innisfree aims to revive the good habits of old times, when not everything was single-use and packed in plastic. Rooting for ‘Your health starts with healthy planet’ to become the next hit.

开启一段意识生活的旅程意味着反思日常生活的各个方面，它可能不像最初一块蛋糕。但有些品牌确实擅长让蛋糕变甜。皮肤是人类面积最大的器官，身体第一道防线，所以我们使用的产品不应该仅仅让我们变漂亮。

悦诗风吟不仅立足自然护肤品的市场:它成功地征服了广大“主流的土地”。但是除了济州岛生产中心的环保承诺，悦诗风吟超越了公司计划，有必备的自然“清洁济州岛”、在蒙古的植树等项目,品牌号召客户的积极参与。

三年后，该公司在韩国推出持续回收空瓶活动，从2003到2015年，收集到4000万个空瓶。最令人印象深刻的结果，也许，是不能用数字衡量的，但在培养习惯的转变，鼓励人们使用健康产品和巧妙地使用它们，而不是丢掉的可重复使用的材料。

另一个有意识的项目“使用手帕，拯救地球”活动，活动非常环保且充满童趣。每年设计多用手帕系列，悦诗风吟的目标是恢复旧时代的好习惯，取代塑料包装。“你的健康开始与健康的星球”将成为下一个热点。