The Rise & Trending of StreetFood via Socials

From the movie Chef — From the movie *Chef*

Take a look around, what kind of phone do people use now a day-a smartphone. Although this is still used for it’s main purpose to connect people together, a new form of communication has emerged with this technology-social media.

In a day and age where technology rules almost every aspect of our lives, it has truly changed the way businesses reach the public eyes. Today, social media has become the main tool used by every establishment looking for a cost effective way to reach new clients. Cheap, and with multiple venues, social media has opened a whole new world of marketing. With many different tools available, an establishment can post pictures, videos, new locations and information instantly, to make sure all those who follow them hear about it first.

Social media can help create and inadvertently can also destroy a business or reputation of a person. It has become such a successful entity, that people are even paid to name a product or hashtag (#) a company. It has opened a new world of curiosity, and at the same time eats up most of our daily lives. Whether on the metro to work, or simply looking to kill some time, social media apps or sites have become our go to places for information and for a moments distraction of our daily lives.

Rice balls for instance, eaten everyday by many for breakfast, lunch or even a quick snack in China, is a great example of how social media has helped increase the public eyes on such a common treat. Take "NanYang Lu Rice Ball" for instance, if it wasn't for social media, these delicious eats would still be hard to find. Therefore, if at anytime you find yourself craving one, just open your favorite social media app and type in “NanYang Lu Rice Ball”-you’ll be sure to get a few hits and an address. It surprises me how just a few years ago this search would be so much difficult and time consuming. Now thanks to social media and all of their wonderful platforms to choose from, the search for Shanghai’s great rice balls is just a click away. From hashtags, to pictures and people’s comments along the way, social media has made this foodie and the public happy again.

If you still doubt and want to see how social media can become a great tool and influence, simply pick up a copy of the movie “Chef” starring Sofia Vergara and Jon Favreau. Here you can see how social media is grasped to the full extent in order to brand a simple but curious food truck. In the same way, the Maker has also noticed that food trucks have become trendy among LA museum goers, therefore a line of food trucks can be found in front of the LACMA and SUNDANCE INSTITUTE, feeding and entertaining not only visitors but also offices employees near by.

The power of social media is helping the rise of small establishments that otherwise, would not have had the chance to be noticed and become popular.

Social media is not just a tool anymore, it has become part of our daily lives.

“Click, Search, Find, Enjoy!”

Owner NanYang Lu Rice Ball Shop, Shanghai

环顾四周，大家现在每天使用的都是智能手机。虽然手机它的主要目的仍旧是把人们连接到一起，而社会化媒体的出现使沟通多了一种新的形式。

在当今时代，技术主宰着我们生活的方方面面，它着实改变了企业达到公众眼前的方式。如今，社交媒体已经成为每一个机构以优化成本效益的方式来寻找新客户的主要工具。价格便宜并附有多样化的平台，社交媒体开辟了一个全新的世界市场。可用许多不同的工具，每一个机构可以使用许多不同的工具快速地发布图片，视频，新的位置和讯息，以确保他们所有关注者能在第一时间获得最新消息。

社会化媒体既可以创造一个企业或一个人的名声，也可以不经意间摧毁它。它已经成为这样一个成功的实体，使人们甚至花钱去命名一个产品或者（＃）标签一家公司。它开辟了属于好奇心的新世界，并同时占据了我们大部分的日常生活。无论是在去上班的地铁上，或只是打发时间，社交媒体应用程序或网站已经成为我们获得信息和在日常生活中得到一刻抽离的地方。

例如饭团，在中国是许多人在早餐，午餐或快餐店的日常食品。而如果你现在正想要吃上一个，你只要打开最喜爱的社交媒体应用程序，并输入“南阳路粢饭团”－你就一定能找到一些网页点击和地址。我很惊讶怎么在几年前这样的搜索会那么困难和耗费时间。现在由于有社会化媒体和他们所有非常棒的平台可供我们选择，要寻找上海的好饭团只需点击一下即可。从井号标签，到一路以来的图片和评论，社交媒体使得吃货们和大家都高兴起来了。

同样的方式，电影“厨师”的主演Sofia Vergara也使用社交媒体有效的给一款移动餐车加上了商标。以同样的方式，臆想也注意到，移动餐车在洛杉矶的博物馆之间已经成为一种流行，越来越多的移动餐车被开设在洛杉矶艺术博物馆和圣丹斯协会前，不仅给游客带来饮食和娱乐的同时也让附近办公室的员工有了更多选择。

社会化媒体的力量使过去我们不会有机会注意到的一些小现象兴起，并成为流行。

“点击，搜索，查找，尽情享受吧！”

Food trucks in front of LACMA, Los Angeles