Beyoncé & Gucci

Photo courtesy of GUCCI

While we were counting tears over the new creation of queen Bey, her visual album Lemonade, she lost no time. Everything is going according to the plan: media is raving, fans go full power witch hunt for 'Becky with the good hair', guessing the identity of the alleged mistress and the album is now considered for Emmy. 

Lemonade demonstrates Beyoncé’s increasing desire to express her political views, but it is also strongly feminist in tone. The diva sure knows how to ride the media buzz, created with her album, launching the ‘Stand in Formation’ campaign with Gucci just in perfect timing. 

This time Beyoncé inspires her fans to become Global Citizens to encourage the fight against poverty, injustice and gender inequality. There is a heavy presence of Gucci beyond the visual album and Bey’s wardrobe, but in the campaign itself. Campaign partner CHIME FOR CHANGE was founded by Gucci in 2013 to raise funds and awareness for women’s issues. 

Gucci and Beyonce’s own BeyGOOD organization join forces to provide notoriously devoted fans with aplatform to take meaningful action against pressing issues. The initiative mainly focuses on bringing forth the awareness for gender equality, one of the fundamental goals of Global Citizen’s long term objective of supporting UN Sustainable Development program.  BeyGOOD, do good! 

碧昂斯在发行了‘Lemonade'的同名视觉专辑中，各种新闻扑面而来，从媒体的曝光，到粉丝的追捧，从丈夫的情妇花边新闻，到被怀疑是为了登顶艾美奖而出了新专辑等等。

'Lemonade'这一张专辑更多地表现了碧昂斯的政治观点，同时也非常强烈地表达了女权主义的口气。这位国际巨星当然懂得如何在处理各种绯闻的同时，更好地宣传自己的新专辑，同时还在完美的时间点为'Gucci'的活动站台。

此次碧昂斯通过专辑的力量，鼓励自己的歌迷站出来成为整个世界的公民，致力于消除贫困、不公正以及性别歧视等社会问题。此次，碧昂斯出席Gucci的活动更是表达了她作为公众人物，抵抗此类社会问题的决心。CHIME FOR CHANGE自2013年以来，由Gucci正式成立，活动目的是为了筹集善款让世界意识到妇女问题的严重性。

Gucci品牌联手碧昂斯的BeyGOOD 组织，提出了更多可以落实的真正有意义的行动，来一同对抗社会的妇女问题。该计划主要目的在于引起全世界对于性别歧视问题的关注，同时以实际行动支持联合国可持续发展教育项目将此项目标作为全球公民基本项目之一的决议。