Cecilia Bringheli
CB Made in Italy by Cecilia Bringheli: the art of making "home” a luxurious shoe.
Practice a new road means to invent, test it and make it grow. Retrace a path involves learning the rules already 'established, marry them and put them back up with new assumptions, personal content and present it to the world market out. Cecilia, etiquette Milanese girl and style icon, has opted for the second way conceiving in 2010 its line of footwear: CB Made in Italy works with "artists" (no trades) for the ad hoc production of each pair of shoes, strictly do it by hand to order only at the office / workshop-boutique of Corso Garibaldi in Milan.
His first shoe / creature boomed striking!
He was born a star, the luxurious slip-on CB Made in Italy, a slipper high quality 'made in over 100 different materials ranging from silk bright, the fine Italian leather, the stylish suede until the raffia.
A shoe as an art object that contains the perfect combination of crafts, really “made in Italy”, with the imaginary Cecilia, a woman's creative, sophisticated and modern.
The brand evolved rapidly, consolidating and expanding in the international market until becoming one of the 10 best wines in the world of footwear.
A line, a flagship for the Made in Italy, with a specific mission: "to transmit the cult of beauty, pursuing excellence".
And she tells this story:
My mother has raised me to a natural inclination towards elegance and taste without need to show off and this will always be my starting point. I believe that growing up in Italy and being surrounded constantly by so much history and beauty must have certainly influenced my work. Also spending summers in Positano, on the Amalfi Coast, back then so much more decadent and real than it is now, gave me the understanding of a simple, unpretentious, real and portable idea of elegance. In the meantime, growing up in Milano, a business city, very elegant and fast, inspired me to produce shoes not only good for leisure moments but also great if you’re riding your Vespa around town and stepping from a formal meeting to a more casual or intimate dinner. CB shoes are perfect in all this situations.
I felt I could never find flats, besides ballerinas, that could be elegant and feminine, yet practical for a modern woman who might walk out the door in the morning and come back home after dinner and a long day at the office… Therefore I draw, initially only for my own self, this very simple model as I needed to have a simple pair of shoes that could be comfortable and “always right”. Right after I had so many requests from men that we started to adapt the same model also to create a men’s line to go together with the female one.
CB Made in Italy started about 4 years ago, when I met with my brother and explained him my idea of creating some flat shoes, of exquisite quality. Something that would remind to us the flats that our mother always used to wear during summer times in Positano.
Lorenzo, a fashion and portraits photographer at the time based in NYC, was really keen to see how this idea might develop, so he financed all the beginning stage (as banks in Italy would never support good ideas) and we started searching for a reliable artisan that might be interested in the project. Of course, it’s the same artisan that we work with today!
We are happy to notice the trust our customers are proving coming back to purchase new shoes season after season, reporting how much they love them! And, regarding the all celebrity lovers, we can say that we are positively impressed that celebrity, that can have anything they want, choose often to walk in Cb’s; I guess it’s because we are doing what we do in a very professional way, without forgetting glamour and a sort of understatement.
The contemporary Italian style I feel has lost much of his identity. Style it’s now global, as are news, media and everything else. So what’s happening in Italy has to be related with the rest of the world.
Interview by Marilove
http://borntorunway.tumblr.com/post/133487094452/cecilia-bringheli
Cecilia Bringheli创立的CB Made in Italy:建造“家”的艺术——一双奢华的鞋
想要实践新的道路就意味着要去创造,试验,并使其发展。这意味着首先要追溯学习那些已经确立的规则,并将它们结合起来用以支撑自己新的设想,然后再用个人讯息将他们重新组合并推向整个世界市场。Cecilia,一个有修养的米兰女孩同时她也是时尚风向标,她在2010年构思她的「CB Made in Italy」鞋类生产线时选择了另一种方法:和“艺术家们”一起工作(不是交易)去生产每一双特别的鞋,严格做到手工制作,而且只在米兰科索加里波第道上的办公室/工作坊精品店接受订单。
他的第一双鞋或是说创作品可谓是一鸣惊人!
他的出现犹如一个明星,奢华却容易穿脱的CB Made in Italy,这样一双高品质的鞋履,使用的材料从鲜亮的丝绸,精致的意大利皮革,时髦的麂皮,到酒椰叶纤维等超过100种不同的材料制成。
一双如同被艺术品般看待的鞋,必定包含工艺的完美结合,真正做到“意大利制造”,一切都来自于一个富有想像力的女人Cecilia的创意,丰富的经验和现代感。
该品牌迅速发展,巩固和扩大国际市场,直至成为最令人迷恋的10个鞋类品牌之一。
作为“意大利制造”行业中的佼佼者,它具有着特定的使命:“传递对美的崇拜,追求卓越”。
Cecilia Bringheli
她讲述了这样的故事:
我的妈妈将优雅和有品位作为我天生的爱好去培养了我,这将永远是我的起点。我相信,在意大利长大并不断地受到这么多的历史和美丽的耳濡目染,它们毫无疑问地影响了我的工作。另外,在阿玛尔菲海岸的波西塔诺度过了许多个夏天,当时比现在更颓废和更现实,让我对优雅的理解有了单纯、质朴、真实和轻便的想法。在此期间,我在米兰,一个商业城市,非常优雅,节奏很快,激发了我不仅要生产适合休闲的鞋,也要生产适合你镇上的骑着摩托车或者既适合正式会议同时也可以去休闲或私人晚餐的鞋子。 CB的鞋能在所有的情况完美呈现。
我觉得我可能永远也找不到一款平底鞋,可以像芭蕾舞鞋这样优雅和有女人味的同时又具有实用性,可以让现代女性从在早上出门之后在办公室一整天到晚饭后一直穿着直到回家。所以我开始绘制,最初只是为我自己,这个非常简单的模型,我需要一双简单的舒适的“永远是对的”鞋子。紧接着我从男人们那里收到许多的需求,于是我们开始用同型号的鞋和女款鞋一起改制了一个男款系列。
CB Made in Italy大约创立于4年前,当我和我的兄弟在一起,并向他解释我想制作一些高品质的平底鞋的想法。我们想起了我们的母亲在波西塔诺的夏天里一直穿着的那些平底鞋。
洛伦佐,一位当时在纽约的时尚和人物摄影师,很敏锐地察觉到这一想法发展的可能性,所以他为整个初始阶段出资(当时意大利银行绝不会支持这样的好想法),我们开始寻找一个对这个项目可能感兴趣的可靠的工匠。当然,今天和我们一起工作的仍是同一位工匠!
我们很高兴地看到相信我们的客户给我们带来了一季又一季回来买我们新鞋的忠实客户,并且告诉我们他们非常喜爱那些鞋子!而且,对于所有明星同好者,我们可以说,我们正面地感受到了让人印象深刻的他们,他们有非常多的选择,而他们经常选择我们CB的鞋子;我想这是因为我们在用一个非常专业的方式去做我们正在做的事情,同时不忘记魅力与低调并存。
现代的意大利风格,我觉得失去了很多它原有的特征。风格,现在是全球性的,同时也是新闻、媒体和其他一切的。所以现在发生在意大利的一切都与整个世界有关。
采访自Marilove
http://borntorunway.tumblr.com/post/133487094452/cecilia-bringheli