LV Green Craze

To celebrate the men’s fall-winter 2019 collection designed by Virgil Abloh, Louis Vuitton bathed the corner of 100 Rivington street in NY in neon green.

The store, window display, interior elements and even objects around it like fire hydrant—the new limited time pop-up store of LV adds a green splash to the city. This statement pop-up store location in New York is not random— among other great reasons, it’s a bigger tie to the collection itself. Abloh’s design for the LV fall-winter 2019 collection includes new prints inspired by the city. The temporary store will be open from July 12th through 21st.