Day after Day : Time Repeats in New Jil Sander AD
Jil Sander Fall/Winter 2018 Advertising CampaignCourtesy Photo
The brand taps Wim and Donate Wenders for Fall 2018 ads, which will hit the September issues of international publications.
It’s not the first time that a director, who made movies like Wings of Desire, and Paris, Texas, is collaborating with Jil Sander. The brand seems to believe in power couples, this time entrusting movie director Wim Wenders and his wife, photographer and artist Donata Wenders with its fall ad campaign. Time Passing is a three-minute video, set in a surreal atmosphere, where days are slowly repeating, and nothing changes. Except for the outfits which protagonists wear. Time Passing explores the curiosity of routine, the interaction with people who are there beside you, the interest—and many more themes. But a picture worth a thousand words—check that “poetry of routine” video yourself.