The Fashion Beach Party

Air Tommy, Photo courtesy of Tommy Hilfiger

Tommy Hilfiger and Gigi Hadid turned the famed Venice Beach in Los Angeles into a Tommyland, presenting their latest collaboration.

You may have the feeling, that Gigi Hadid’s face if following you everywhere you go. She is one of the most sought-after models of nowadays: walking down dozens of runways at different designers shows and is casted in thousands of ads. But the bond with Tommy Hilfiger brand is simply something else and Tommy x Gigi collaboration unveiled its second edition on February 8th. The see-now, buy-now Spring 2017 show became the first one to happen not in New York. Hilfiger opted for a debut under California sun and star-studded front row, all-star model lineup, social media frenzy all the necessary attributes were there.

Gigi Hadid, Photo courtesy of Tommy Hilfiger — Gigi Hadid, Photo courtesy of Tommy Hilfiger

Unsurprisingly, Gigi opened and closed the show, while her sister Bella Hadid and fellow supermodels Hailey Baldwin, Joan Smalls, Stella Maxwell led the final walk together. Like the Tommy x Gigi show / staged experience, that was the talk of last season's New York Fashion Week, the Venice Beach collection unveil was a spectacle with food vendors, games, pop-up shops and more. The show itself, attended by pop star Lady Gaga among other A-list guests, showcased many of the red, white, black and blue, the expected from Hilfiger's brand with patchwork designs contributed by Gigi.

Spring 2017 Tommynow Set Shot, Photo courtesy of Tommy Hilfiger — Spring 2017 Tommynow Set Shot, Photo courtesy of Tommy Hilfiger

Tommy Hilfiger 和 Gigi Hadid 在展示他们最新的系列时把洛杉矶著名的威尼斯海滩变成了Tommy乐园。

你可能会觉得不管到哪 Gigi Hadid 的面孔的如影随形。她现在是当下最红的模特之一：你能在各种设计师的T台上和无数的广告里看见她。但是和 Tommy Hilfiger 合作就又是另一回事了，如今他们两人的合作款在2月8日发布了第二版。看中就买的2017年春季秀是纽约今年发生的第一件大事。Hilfiger 在加州的阳光下追求的是一个全明星的一线模特阵容，在社交网络里制造极大的震撼。

Bella Hadid & Joan Smalls, Photo courtesy of Tommy Hilfiger — Bella Hadid & Joan Smalls, Photo courtesy of Tommy Hilfiger

Gigi 意料之内地出场了开闭幕式，和她的姐姐 Bella Hadid 以及 Hailey Baldwin, Joan Smalls, Stella Maxwell 等一众超模一起领衔了闭幕。就像 Tommy 和 Gigi 的合作经历是纽约时尚周上一季的话题，如今威尼斯海滩系列的揭幕充满了食物游戏和各类商店。而这个show 又有 Lady Gaga 等众多A咖明星助阵，展现出的红白黑蓝色调来自于 Hilfiger 的品牌，而包装则来自 Gigi。