TommyNow Next Playground : Shanghai

After New York, Los Angeles, London and Milan, Tommy Hilfiger’s ‘see now, buy now’ show is heading to China.

Remember the giant Ferris wheel in New York, Tommyland in Los Angeles and RockCircus in London? Every time the American designer stages a TommyNow show, he means business, transforming a location into an immersive experience. This time, TommyNow next installment will take place in Shanghai on September 4th, clearly marking the brand’s intention to focus on the Asia Pacific region for growth in the future. For the first time, though, the show won’t include a capsule collection designed in collaboration with Gigi Hadid. 

Instead, TommyNow Fall 2018 will showcase a capsule co-designed with Formula One World Champion Lewis Hamilton, the brand’s new global ambassador. Apparently, the “Drive” theme of TommyNow Milan setting, got an interesting development. The question now is, what Tommy Hilfiger has in mind for Shanghai?