Expansion of LA Fashion Style to Japan

The Fred Segal name has been synonymous with Los Angeles style since the early 1960s, with stores in California and two locations in Japan.

In Japan, Fred Segal’s retail concept and style are described as “laid-back, luxurious, cultural lifestyle”, and the concept is thriving in the foreign country as much as at home in California. This year, Fred Segal expanded its Japanese footprint, opening its third store in Kobe in the Shosen Mitsui Building, a local landmark. The space has soaring ceilings and is awash with light. In addition to exclusive design lines of clothing, there’s a dining concept, known as The Cellar at Fred Segal, offering more than 200 varieties of California wine and exquisite cuisine. Just like the LA boutiques, that were the first local stores to draw tourists, celebrities, and the paparazzi, the location in Kobe continues the tradition.

The fashion retailer has recently been nominated for the 2018 AAFA American Image Awards, honored in the category ‘Retailer of the Year’.

自20世纪60年代初以来，弗雷德·西格尔这个名字就一直是洛杉矶风格的代名词，它在加州和日本的两家分店都有卖。

在日本，弗雷德·西格尔的零售理念和风格被描述为“悠闲、奢华、文化生活方式”，这个概念在国外和美国加州都很盛行。今年，弗雷德西格尔扩大了日本的足迹，在当地地标性建筑三井大厦的神户开设了第三家店铺。这个空间有高耸的天花板，光线充足。除了独家设计的服装外，还有一个叫做“弗雷德·西格尔的地窖”的餐饮概念，提供了200多种不同的加州葡萄酒和精美的菜肴。就像洛杉矶的时装店一样，他们是第一批吸引游客、名人和狗仔队的当地商店，神户的位置延续了这一传统。

该时装零售商最近被提名2018年AAFA美国形象奖，被评为“年度最佳零售商”。