Gucci’s Utopian Fantasy

Artwork by Ignasi MonrealPhoto courtesy of Gucci

The Italian fashion house unveiled its Spring-Summer 2018 campaign, made in collaboration with Spanish artist Ignasi Monreal.

We’ve seen everything from dinosaurs to UFOs and flamingos in previous Gucci’s ads, but the creative director Alessandro Michele doesn’t seize to surprise the brand’s fans. For the Spring-Summer 2018 campaign, Gucci swapped traditional glossy photographs for surrealist digital paintings by Ignasi Monreal, who took inspiration from painters of the Renaissance, filling the pictures with lots of cultural references too.

意大利时尚品牌推出了与西班牙艺术家Ignasi Monreal合作的2018年春夏系列。

在之前Gucci的广告中，我们看到了各种恐龙，到不明飞行物和火烈鸟，但是创意总监Alessandro Michele并没有抓住这个机会给品牌的粉丝一个惊喜。对于2018年春夏系列，Gucci将传统光面照片换成了Ignasi Monreal的超现实主义数码画，其灵感来源于文艺复兴时期的画家，同时也给这些画注入了大量文化背景。