H&M at Paris Fashion Week

H&M Studio will present new collection the at Musée des Arts Décoratifs during Paris Fashion Week

The new women and menswear line, drawing inspiration from Japan's minimalistic design, will be available online from February 28 directly after the show and in selected stores from March 1st. H&M Studio which debuted the 'see now, buy now format' continues to develop the format. In addition, the brand sponsored a major exhibition about Japan at the Musée des Arts Décoratifs, celebrating 150 years of cultural exchange between France and Japan.