Warhol's Farewell Artwork Reimagined
Calvin Klein introduced a site-specific installation, reimagining Andy Warhol's Silver Clouds.
Calvin Klein's unique, ongoing partnership with The Andy Warhol Foundation for the Visual Arts turned a new chapter. The brand reimagined Silver Clouds as site-specific installation for its flagship store on Madison Avenue.
First installed in 1966, Andy Warhol's Silver Clouds was initially conceived as a farewell to the artist's painting career, when he dedicated himself to making movies. The artwork blurred the traditional boundaries of the relationship between the viewer and an art piece,becoming a watershed moment of modern art.
The installation on Madison Avenue recreated Silver Clouds with a modern twist---images found in the Spring 2018 Calvin Llein runway collection incorporated to the artwork.The installation makes visiting a flagship store a combined fashion and art experience, in best traditions of Calvin Klein brand.
Calvin Klein介绍了一个特定于站点的安装程序,重新设计了Andy Warhol的Silver Clouds(银云)。
Calvin Klein因与安迪·沃霍尔视觉艺术基金会的合作开创了一个新的篇章。品牌重新设计银云,作为其位于麦迪逊大道的旗舰店的具体现场安装。
安迪·沃霍尔的《银云》于1966年首次安装,最初被认为是对这位艺术家的绘画生涯的告别,当时他致力于电影制作。艺术作品模糊了传统的观众与艺术作品之间的关系,成为现代艺术的分水岭时刻。
在麦迪逊大道上的装置用现代的扭动再现了银云---2018年春季Calvin Llein跑道集合中的图像融入到了艺术品中。该装置使参观旗舰店成为时尚和艺术结合的体验,是CK的最佳传统。