Chapter 11 : When and What to Post
As many readers probably know, there is an art to making and maintaining a flourishing Instagram page. What post will get the most likes? What time of day should you post so that what you have to say is see by the most people? As the world of social media grows, so do the studies done to try to pinpoint how to create the perfect post. Here is some of what we have learned:
Facebook:
Ideal number of posts per day: 2
Best time to post: Wednesdays, 1-3pm
Worst time to post: Weekends before 8am or after 8pm
Twitter:
Ideal number of posts per day: 3
Best time to post: Monday-Thursday, 1-3pm
Worst time to post: Every day after 8pm, Friday after 3pm
Instagram:
Ideal number of posts per day: 2
Best time to post: Wednesdays, 2-5pm
Worst time to post: 9am and 6pm
Questions to ask yourself when posting:
Does this post contain any punishable activity that should get out?
A surprising amount of people have been arrested for bragging or displaying some kind of illegal activity on their social media pages, assuming that this would not be checked. Keep in mind that anything you post is out there for the world to see! Even those photos or messages sent privately to friends can be accessed if necessary so BE AWARE of what you are posting.
Does any of the content in this post appear hateful or discriminatory?
While the widespread voicing and discussion of opinions is one of the things that make social media valuable today, you must recognize the difference between a strong opinion and hate speech, and learn to avoid the latter.
Does this post contain any sensitive information that shouldn’t be posted publicly for the world to see?
Keep in mind that you must remain aware that some information is not posted on a public forum such as, home address, work address, personal phone number etc .
Am I posting something genuinely or begging for the attention?
Begging for likes, affectionately termed ‘like-whoring’ is the act of posting for the simple pleasure of having your ego boosted by the number of people who like or respond to your post. While everyone deserves a bit of an ego boost now and then I would advise you be aware of the difference between tactfully asking for appreciation and demanding it. For example, nobody is fooled by the glammed-up selfie you posted with the pouty caption “Who else thinks I am so ugly right now?” If you truly believe you are ugly in a photo, don’t post it. If you want the appreciation of others, don’t try to belittle yourself in an attempt to receive compliments. Nobody is fooled, and it makes you look a whole lot worse than if you had simply posted “Feeling great today!” or some other, more positive caption.
Is there any possibility that this post could look bad to a current or future employer?
Many companies and employers are beginning to introduce stricter guidelines as to what can appear on their employee’s social media networks. For example, in many school districts in the United States, aspiring teachers must make sure that not one of the photos posted on their pages displays them or anyone around them holding an alcoholic beverage or smoking anything (cigarettes included). When posting consider the old saying “Dress for the job you want, not the one you have.” and dress your social network pages accordingly.
Is anything in this post antagonizing or insulting to any group of people?
On Facebook, the average person has a couple hundred friends of varying ethnicities, lifestyles and backgrounds. Everything posted there will most likely reach a much wider range of people than something spoken aloud. Therefore you must remain very aware of what you post and how it may sound to other people. A 14 year-old-boy in the United States is currently facing 2 years in prison for a photo he had considered amusing (displaying him pantomiming oral intercourse on a statue of Jesus Christ) but was picked up by a news station and deemed part of a “War on Christianity.” Keep in mind that you may have a different sense of humor or opinion than others and make sure that nothing you post can be seen as antagonizing.
Remember:
Everything you post online will stay online!
The Golden Rule:
If you wouldn’t like your grandmother to see it, it shouldn’t be online.
很多读者可能知道，制作和维护一个蓬勃发展的Instagram的网页是一种艺术。什么样的帖子能得到最多的点赞？一天里应该在什么时间发文，应该说什么让大多数人看到？随着社交媒体世界的迅速发展，尝试找出如何打造完美的帖子做一些后期研究。下面是一些我们得知的内容：
Facebook：
理想的每天发帖数：2
最佳发帖时间：周三，下午1-3点
最糟糕的发帖时间：周末早上8点前或晚上8点以后
Twitter：
理想的每天发帖数：3
最佳发帖时间：周一至周四，下午1-3点
最糟糕的发帖时间：每天晚上8点之后，周五下午3点以后
Instagram：
理想的每天发帖数：2
最佳发帖时间：周三，下午2-5点
最糟糕的发帖时间：早上9点或下午6点
发帖时要问自己的问题：
这则帖子中是否包含任何会被处罚的活动应该被剔除的？
数量多到令人惊奇的人已经涉嫌在他们的社交媒体网页上夸大或展出的一些非法活动并假定这将不会被检查。请记住，任何你发布的内容都是给全世界看的！即使是那些私下发送给朋友的照片或信息如有必要也是可以存取的，所以你要知道你在发什么。
在这则帖子的内容中是否显示出任何憎恨或歧视？
意见的广泛发声和讨论是使社交媒体在当今变得有价值的事情之一，你必须认识到一个强大的舆论和仇恨言论之间的区别，并学会避免后者。
这则帖子中是否含有任何不应该公之于众的敏感信息？
请记住，你必须保持注意，有些信息不该在一个公开论坛发布，如家庭住址、工作地址、个人电话号码等。
我发布的东西是真实的还是为了乞求关注？
渴望得到点赞的人，被戏称为“点赞婊”，指的是发布内容仅为了从博取他人的点赞数和回应数中得到简单自我膨胀的快乐。虽然现今每个人都应该得到自我提升，我的建议是你需要知道巧妙的寻求欣赏和要求得到欣赏之间的差别。例如，你发布了一张经过盛装打扮的自拍照加上一句看似生气的说明：“现在还有谁认为我很丑？”，没有人会上当，如果你真的相信你很丑，那么你不要发布它。如果你真心希望得到别人的赞赏，不要通过贬低自己去企图得到赞扬。这看起来比你只是简单地张贴差了一大堆“今天感觉好极了！”或一些其他的积极的内容更差。
是否有可能你现在发布的这个帖子被当前或未来的雇主看到会不太好？
许多公司和企业开始执行严格的指导方针，什么是可以在他们的雇员的社交媒体上发布的。例如，在美国的许多学区，有抱负的教师必须确保贴在自己的社交网络上的照片没有一张会看到他们或他们周围的人拿着含酒精饮料或者在吸任何烟类（包括香烟）。当你要发布内容时请考虑一句老话“为你想要的工作去打扮穿着，而不是你拥有的工作。”，请将这句话应用在你的社交媒体上。
我发布的这篇内容是否会与人树敌或侮辱到任何人？
在Facebook上，平均每人都有几百个不同种族，生活方式和背景朋友。一切发布的帖子有将有可能被一个更广泛的人群看到，比你大声说话引起的关注还要多。因此，你必须非常清楚你发布的内容被他人看到会产生什么影响。一名14岁美国男孩目前正面临2年的监禁，他发布了一张他认为有趣的照片（他对着耶稣的雕像作口交的手势），但被一个新闻台搜索出来并认为那是“向基督教宣战”的意思。请记住，你的有幽默感或想法有可能和其他人都有所不同，确保不会发布任何与人树敌的内容。
记住：
任何你在线上发布的东西都要保持清醒！
黄金法则：
如果你不希望你的祖母看到它，那么它不应该被发布到网上。