Back to Roots : Adidas Presents XBYO

The brand presented the brand new “XBYO” apparel range, with modern style icon - Adwoa Aboah and rapper Desiigner.

Behold, hip fashionwear lovers, Adidas got something for you - a new apparel collection for 2017. You’ll find simple, timeless range, that create a comprehensive streetwear wardrobe - XBYO unites past, present and future. The new line transforms classic Three Stripes design, taking inspiration in the very first Adidas Oroiginals Autumn - Winter 2001 collection.

In the lookbook, model Adwoa Aboah and Desiigner pose against the background of visual noise - sending us back to nostalgia over VHS cassettes epoch - the golden era of streetwear culture. The photos highlight XBYO collection’s style, which reinterprets the iconic collection of the brand, gaining minimalistic design, which would become the classics for new generation. XBYO is available on Adidas website and is set to hit the stores.

Adidas联手时尚潮流偶像 - Adwoa Aboah和饶舌歌手Desiigner ，推出了全新的“XBYO”服装系列。

瞧，潮流时装爱好者们，Adidas为你们准备了全新的2017服饰系列。XBYO结合了从前、现在及将来的服饰潮流，你会发现这是一个各式齐全却简单，永恒的系列。XBYO从最开始的Adidas Originals 2001年秋冬系列中获得灵感，将经典三条纹设计再造重塑。

画册中，模特Adwoa Aboah和Desiigner在视觉噪音的背景下把我们带回了服饰文化的黄金纪元 - 怀旧的家用录像系统时期。照片突出表现了XBYO系列的风格，它重新演绎了品牌标志性的系列，采用了极简的设计，它将会成为新一代的经典。XBYO系列已在Adidas官网上线，即将入驻实体店。